Many people assume that glamour
photography is the same as fashion photography. However, they are mistaken, as
there is a major difference between the two. When it comes to fashion
photography, the focus of attention is on the clothing of the model. On the
other hand, glamour or boudoir
photography focuses on the subject itself.
In glamour photography, photographers concentrate on depicting models as
being very attractive with perfect complexions in flattering poses. Further,
glamour photography concentrates on revealing the beauty of the physical features
of the model. In order to create glamorous images, photographers make use of both color as well as black and white images.
In addition to all this, glamour photography is highly
commercialized, due to its varied uses in magazines, calendars, postcards and
ad campaigns. The various uses of glamour photography are described below.
Model
Portfolio:
Aspiring models who want to
establish themselves in the fashion industry create a model portfolio to help
market themselves in the industry. They can include some glamorous photographs
as well, because of the commercial viability of this type of photography. Further,
the model portfolio will help the models catch the attention of leading figures
in the fashion industry and land a modeling contract. Besides this, models who
want to expand their current portfolios can also choose glamour photography to
seek better opportunities.
On a different note, models should choose
a photographer with care as glamour photography involves showing some amount of
skin. They need to ensure that the chosen photographer has good references to make
sure that the photos are taken in an artistic manner and does not reflect
vulgarity or obscenity.
Calendars:
Even though glamour photography
commonly uses models or celebrities as subjects of the photographs, even
ordinary people can be used as subjects for this type of photography.
Interestingly, the majority of models who pose for glamour photography are
women. Therefore, ordinary women began to use glamour photography to surprise
the men in their lives.
To elaborate, some women like to present
a collection of their glamour photographs in a calendar format to their
husbands or boyfriends. While posing for these photographs, they use minimal
clothing to be more alluring to their husbands or boyfriends. Moreover, calendars
with glamour photographs are a good gifting option for any occasion, as they
help men remember the women they love, throughout the year.
Cosmetic
companies:
The cosmetic industry uses glamour photography extensively
to market their various products. Used primarily in ad campaigns and other
marketing collateral, these photographs highlight the spotless beauty of models
after they have used one of their cosmetic products.
In this way, cosmetic companies can demonstrate how the
product can enhance the beauty of a person. Additionally, as glamour
photography focuses on the beauty of a subject or model in a photograph, this
type of photography is ideal for use by cosmetic companies and used extensively
by them. Also, in some occasions, the resultant photos are edited digitally to
create an illusion of a perfect model.
Advertising campaigns:
Many companies use glamour photography in their print
advertising campaigns to attract attention of prospective customers by using images
of attractive men and women. This is because research has proven the positive
effects of using attractive models in increasing sales of products. Companies market
products like watches, bags, shoes, mobiles, laptops and cars by using glamour
photography. In addition to this, the fashion industry also uses glamour
photography to introduce or advertise their new line of clothing.
Conclusion:
By Saneesh Sukumaran
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